The performance of your website can be good and bad depending on several factors. Also, there are certain things businesses overlook when trying to put their contents on the web. Due to the fact that millions of websites are used every day for a wide range of purposes, businesses in the modern digital world are increasingly focusing on enhancing websites performance to achieve set goals.
It is challenging for your company to rank on Search Engines Result Pages (SERP) when your website has basic web critical issues. This is due to the website’s slow loading time, missing functionality, user incompatibilities, and other issues that have a detrimental impact on readership.
There maybe several factors hindering your website performance and it can include; bad server network, unoptimized images and videos, larger images, redirects, inappropriate cache handling, excessive plugins etc.
However, there are tools that can help you to be abreast with the performance of your website and also give suggestions on how to improve your site’s performance. The basic techniques for enhancing a website’s performance are listed below. You may significantly increase the speed and general performance of your site by focusing on a few distinct strategies.
7 tips to increase your website performance
Work on your SEO
SEO is important for any website, there is no disputing it. The performance of your website depends on the kind of SEO work you give to it. Search Engine Optimization (SEO) allows your to be recognized by search engines, rank your keywords and put your content on its first pages. The set ices of an SEO specialist is a good option if you do not have the requisite skills in SEO management.
Delete unused plugins
Plugins that are unused should be cleared so that it won’t take much of your website’s loading time. A lot of plugins makes sites to load very slow and this might irritate your readers to stay a bit and this might result in you losing valuable customers who can become part of your brand. A lot of online readers do not have much time on their side and for the most a sluggish website. Make sure to delete unused plugins to boost your website performance and ranking.
Avoid using complicated Themes
The theme you choose has the tendency to slow down your website. This is because there are themes that have complicated codes and also embedded with so much plugins that can stack your site’s performance. Choose themes with good performance.
Reduce Redirects
Redirecting people on a page can slow down your website. For instance, when a visitor gets to your site and you have ads on your site that redirects people to their page immediately they click on a link they are interested to read, it pushes them away from staying on your site thereby making you lose potential clients for your business. Performance issues can arise from sites with a high number of redirects. You may discover pages creating redirects by using Google Search Console and fix or delete those redirect links.
Image Optimization
Optimize your photos. Large graphics impede the performance of websites. If a page takes more than 3 seconds to load, it is evident that your website is unattractive and should not be visited. Image optimization makes your website load quicker, attracts more visitors, and increases user engagement.
Apply GZIP Compression
GZIP compression is use to compress files on sites to boost its speed. GZIP compresses files on the server before it gets to the users’ browsers. GZIP can be use to reduce files such as HTML HTML, CSS, and JavaScript. When you select the app it helps to reduce 70-80% of the size of files while maintaining it quality.
Use Content Delivery Network (CDN)
Users receive network material from a CDN, which is a collection of proxy servers and the data centers that host them. The Content Delivery Network (CDN) connects users to the nearest sever when they browse websites. And this helps to improve performance since data travel less distance. Severs are always available to deliver content on time and this makes content accessible on the go. Content Delivery Networks (CDNs) are very crucial to websites that get huge traffic on daily basis. CDN will handle the huge number of visitors on your site and protect your site from crashing.
In conclusion, I have explained some key points to consider when you want to improve upon the performance of your website and it include working on your SEO, delete unused plugins, avoid using complicated themes, reduce redirects, image optimization, apply GZIP and use Content Delivery Network for fast delivery of content to readers.
