The dream of every website owner is to rank higher in search engines with the keywords they choose to write about. But it sometimes become difficult to rank even when you choose the right keywords and give your best shot to your piece.
SEO experts often utilize a strategy called keyword difficulty to measure how easy or difficult it is to rank well in search results.
They may now reasonably understand what needs to be done to raise the level of your website’s rankings thanks to this information. When determining which keywords to prioritize, they also gain an understanding of how to improve pages, which can help SEO even more.
How to determine keyword difficulty
Different technologies can be used to gauge keyword difficulty.
Also known as “competition” or “competitiveness,” it is also used by some SEO industry experts.
There is a lot of overlap between the terms “competitiveness” and “keyword competition.”
Also known as “competition” or “competitiveness,” it is also used by some SEO industry experts.
What is Keyword Difficulty
An algorithm termed “keyword difficulty” is used to determine where a phrase will appear in Google’s organic search results.
A keyword’s difficulty is influenced by a number of factors, including the quality of the content, domain authority (DA), page authority, and others.
Finding out how complex the keywords are is an essential step in the keyword research process.
Even while other factors should also be taken into account, it facilitates the process of focusing on our list of target keywords, a crucial stage in any SEO campaign.
Determinants of Keyword difficulty
Content quality: Creating contents for consumption should be of higher quality. Imagine reading a website’s content without making any meaning out of it. You might get confused, leave, and advise others not visit the site. Yes this makes it very critical for you put out high quality contents for your readers. You first have to research on the subject matter you’re about to write for credible sources, combine the facts and make meaning for yourself. You then sit done to jot down points and write your own piece from the information you have gathered.
Website Domain Authority: Your rankings are significantly impacted by the authority of your website. Your chances of ranking higher with keywords, which is more challenging, increase if your DA is higher.
You should be aware that you will rank lower for competitive keywords if your domain authority is lower. For instance, it is advised to concentrate on low-difficulty keywords for a new brand with an official website.
As the site matures, the DA will rise, enabling you to begin ranking higher for challenging keywords.
Keyword difficulty disappears as soon as your website begins to rule search engines.
A strong online reputation makes it simple to rank your website even for challenging keywords.
Once your website starts dominating search engines, keyword difficulty becomes a thing of the past.
Earning a good mark on the web makes your website easy rank even with difficult keywords.
Your Competitors strengths: There might be a few or many sites that targets the same keywords as your brand. And so before you start thinking of what to write on, get yourself abreast with what your competitors are about.
When your search results give you indication that is it difficult to rank with such keywords, then probably other reputable brands are already ranking for them. And the rule is you do not compete with those who are stronger than you in the game.
Top Keyword difficulty tools
Semrush Keyword difficulty
A popular choice among marketers is the SEMrush keyword difficulty tool.
One explanation is that the platform uses a complicated method to determine keyword difficulty. In fact, the program evaluates the complexity of a keyword using at least 17 different metrics.
Users will receive a keyword difficulty percentage from SEMrush following a thorough examination.
SEMrush is an excellent keyword difficulty tool and a well-known platform in the SEO industry.
The company has data scientists and engineers on staff who keep track on trends in the evolution of SERPs, which is a crucial advantage to take into account.
Ahrefs
Ahrefs is a fantastic alternative that has a sophisticated platform and a proven track record.
Their database is also quite large. A valuable insight into the keyword difficulty process can be gained from Ahrefs’ 11.6 billion keywords spread throughout 229 nations.
The platform’s ability to sync with additional helpful tools is another perk.
The Rank Tracker, Site Explorer, Content Explorer, and Keyword Explorer are some of the Ahrefs tools that are available.
Moz
Marketing professionals may find the Keyword Difficulty Checker tool to be their closest buddy.
The platform computes the keyword difficulty score by looking at the page authority and domain authority scores of the top results for a specific search query.
