October 2, 2023
Do you know how to design an SEO-friendly URL for your business or personal website? Many people use the internet to get the services they need, and when your website is visible and simple for crawlers to access, they will rank it on search engines.

Do you know how to design an SEO-friendly URL for your business or personal website? Many people use the internet to get the services they need, and when your website is visible and simple for crawlers to access, they will rank it on search engines. By employing keywords that are relevant to their search terms, your website looks to be the fortunate one among the competition.

Best URL Structure for SEO

Given that many of your visitors will access your website via clicking on a link, you may be asking if it really matters what is in the actual URL of a certain page.

It could come as a surprise to you to hear how important URL structure is for on-site SEO.

What Is A URL?

A URL, which stands for “Uniform Resource Locator,” is a unique identifier that can be used to locate an Internet resource. The term “web address” is another name for it. A web browser is told how and where to access a resource by a URL, which is made up of numerous components like a protocol and domain name.

End users can access URLs by typing them directly into the address bar of their browser or by clicking on a hyperlink they discover on a web page, in a list of their bookmarked websites, in an email, or through an application.

Understanding The Meaning Of URL Structure

The URL of your website is the address you type into a web browser. The quickest way for someone to access a page on your website is through it. For those of you who don’t know what that means, the URL is the portion of a website that starts with either www or http.

You should sit down and come up with a consistent structure for your website URLs in the early stages of launching a website. If your website is already established and expanding, it’s not too late to do this now; it just might take more effort.

Your website’s root domain, such as www.smartandstuck.com, always appears at the beginning of URLs, so what you want to specify for each pages is what comes afterwards.

Simply by looking at the URL, a visitor who came at the article through an external link would be able to recognize that they are on a blog and learn some basic facts about the specific blog post on the page.

The Importance Of URL Structure

Your Website’s Uniform Resource Locator (URL) is important for these reasons:

  • Google must be aware of the topics covered by each page in its index in order to constantly provide relevant results to users. One of the most crucial elements of a website that Google considers to establish the topic of a page is the URL.
  • Users will find it easier to explore your website if the URLs are clear. For example, if you are surfing a website and you land on a page like “https://smartandstuck.com/category/tech-news/” , you can be sure that the page is about technology and that all relevant information should be located there.

4 Tips On How To Design An SEO-friendly URL Structure

Make An Effort To Make URLs User-friendly

URLs have impact in the manner they influence user behavior. You should therefore try to make your URLs as user-friendly as you can.

Relevancy and ease-of-use are the two key components of optimized URLs. For your pages, stay away from creating long, convoluted URLs with illogical characters and numbers. The shorter the URL, the easier it will be to read and remember.

You should also make an attempt to make your URLs’ contents clear. For instance, on a website where the URL structure describes the significance of a sweater during the winter season, it should provide factual information without using phrases that are difficult for readers to grasp.

Make Sure A Page’s URL Corresponds To Its Content.

Unexpectedly many websites continue to employ URLs that are automatically created and resemble random strings of letters and numbers. In addition to giving your visitors a less clear experience, you are missing a significant SEO opportunity.

Simply deciding to change each URL in accordance with the web page’s content is the first and most important thing you must do for your website’s URLs.

Use Appropriate Keyword Phrases.

Adding keywords to URLs is an additional strategy for making them SEO-friendly. Keywords can be used in URLs just like they should be in title tags and headings. Now, be aware that keywords in URLs aren’t a significant ranking factor. For instance, if you target the keyword “GPS tracker” in a blog post, your URL could be:


One of the most common misconceptions about URL structure is the idea that Google will rank your website according to whether or not it contains the appropriate keyword. However, this isn’t actually the case. Instead, the purpose of keywords in URLs is to help users understand the content of the page and encourage them to click.

Employ HTTPS

Although this advice has no direct bearing on your URL architecture, it is closely related. Use HTTPS whenever possible on your website. The more secure HTTPS protocol ensures secure website browsing while safeguarding user information. This advice is important to URL SEO because the prefix “http” or “https” is the first character in the majority of URLs. Users will be able to tell whether your site is secure the moment they see your URL, according to this.

If they do not believe it to be secure, they might not click. HTTPS will directly improve your Google rankings. Google ranks HTTPS-enabled websites higher than non-enabled ones.