Mr. Samuel Atuobi Baah, popularly known as Sammy Flex, has commented on his reassignment as Media Relations and PR Manager following a major restructuring of the Shatta Movement Management Team.
The move which has surprised many came at a time the African Dancehall King is putting in efforts to solidify his name as well as reposition his brand and forge a formidable presence to enhance his brand’s prominence.
Before the restructuring, Sammy Flex was announced in 2023 as the Artist Manager for Charles Nii Armah Mensah, known in the showbiz industry as Shatta Wale.
Sammy Flex in Video posted on his Facebook page indicated that the Shatta Movement job is not a one man thing owing to the massive efforts that goes into making the brand’s success stories a reality.
“The Shatta Movement is not a one-person job. People who are more familiar with it are aware that you can’t accomplish it alone. These folks have been there. They are not brand-new individuals.
According to him, his new role aligns with his profession and it would afford him the opportunity to go all out for the brand, rejecting claims of feeling ignored and overlooked.
“Ever since I joined the Shatta Movement team, many people who know me know my background as a journalist, PR person and all. So when I was given the managerial position I couldn’t sit down and allow that aspect to be empty. I had to combine forces like Captain Planet,” he said.
He asserts that the restructuring involves not merely titles, but the realignment of roles to enable each team member to leverage their abilities.
According to him, the restructuring is not just about titles but about making sure each member of the team can put in their maximum best.
Sammy Flex emphasized that his new role put him in the position of ensuring that the Shatta Movement brand receives positive media attention since that is his area of expertise.
In a Facebook post, Shatta Wale introduced the reorganized crew, which features both new and familiar faces with new roles within the Shatta Movement umbrella.
